Artist Spotlight
Playboy
OBJECTIVE:
Develop and launch a weekly series on Playboy's Instagram to spotlight emerging and established artists, fostering authentic connections with their communities.
SOLUTION:
Collaborated with artists, record labels, and management groups to feature top-tier talent in a compelling content series, aimed to build deeper engagement with audiences, and expand the Playboy family by creating a dynamic platform for artistic expression and cultural discovery.
Produced high-quality video and photo content for each artist, creating a 2-3 part series that includes still photography, engaging Q&A videos, and fun 'This or That' segments.
Launched the series on Playboy's socials with collaborative posts to amplify reach, boost engagement, and deepen connections with both the artists' and Playboy's audiences.
